I didn’t set out to build a leadership company.
I didn’t wake up one day and decide I wanted to “coach.”
I didn’t grow up dreaming of teaching business owners how to lead.
This started the day everything almost collapsed.
I was alone in the Alberta bush — trying to clear my head — when the call came.
CRA.
And the number was so big I felt my stomach drop before my mind could even process it.
$1.4 million.
Owed.
Now.
In that moment, I wasn’t calm.
I wasn’t composed.
I wasn’t “leading my business.”
I was panicking — drowning — feeling the weight of failure pushing down on my chest.
Every thought hit at once:
My business.
My team.
My wife.
My kids.
Everything I’d built.
Everything I could lose.
For a few minutes, I genuinely thought I was finished.
And then something changed.
Not a dramatic movie moment — just a stubborn, quiet decision:
“If I don’t become the leader this situation demands, this thing is going to bury me.”
That was the day Relentless Leadership Reforged was born — even if I didn’t know the name yet.
I didn’t rebuild my business first.
I rebuilt myself.
I tore apart the way I led.
I stopped pretending I had it all under control.
I got real, honest, and disciplined.
I learned how to:
Make hard decisions without panic
Build culture that actually means something
Hold myself and others accountable
Create structure where chaos used to live
Lead from calm, not emotion
Grow a team that executes
Fix systems that were bleeding money
Stop running my business out of fear
I didn’t learn this in a seminar.
I learned it in the fire.
The hard way.
The way most leaders do — alone, overwhelmed, and forced to change or collapse.
But once I came out the other side, something clicked:
I wasn’t the only one fighting this battle.
I wasn’t the only one drowning.
And most leaders never get a guide who actually understands their world.
So I became the guide I needed back then.
Relentless Leadership Reforged isn’t built on theory.
It isn’t academic.
It isn’t trendy.
And it sure as hell isn’t “corporate fluff.”
Everything I teach comes from scars, not textbooks.
My leadership system is built on five principles:
1. Practical Over Perfect
Real solutions that work today, not someday.
2. Relentless Commitment
Consistency beats motivation every time.
3. Calm Under Fire
Leaders don’t panic — they execute.
4. Teach What You’ve Lived
No theories. No fluff. Just battle-tested truth.
5. Rugged Accountability
You can lie to yourself.
You can’t lie to me.
Business owners in trades, automotive, heavy-duty, construction, and service industries
Leaders overwhelmed by chaos
Teams with broken culture
Owners who feel alone in the fight
People who need clarity, not clichés
Operators who need structure
Teams that need discipline
I don’t care where you come from — city, small town, shop, office, oil patch, dealership — if you’re serious about rebuilding, I’m with you.
Because I’m not your typical “business coach.”
I’m not here to clap for you or hype you up.
I’m not here to give you a Pinterest quote about success.
I’m here to:
Tell you the truth
Cut the chaos
Build structure
Anchor discipline
Install real leadership
Rebuild your confidence
Give you a plan that actually gets executed
I’ve lived through what most coaches only talk about.
And when you’ve been through fire, you recognize people who are still in it.
I don’t teach leadership from a stage.
I teach it from the scars I earned getting back up.
If you’re ready to do the same — I’m ready to walk with you through the fire.